WW: Why You Need to Understand Colour Temperature

Welcome to Whatsit Wednesday – a series that will resource you to do video better, offering hints and tips on how to improve your videocraft. Today, we’re sharing a short article on why we need to understand colour temperature.

Is understanding colour temperature and balance in an increasingly web-based ‘phoneography‘ (think cinematography for phones) marketplace really that important? The answer is simple: yes.

Understanding colour temperature will improve the quality of your work and give you an advantage over your competitors – those average Joe’s who either don’t know any better, or frankly don’t care. In short, this is the kind of stuff that separates the amateurs from the professionals – and even if you ARE an amateur, the equation is simple: when you know more about what you’re doing, you will begin to produce visuals that look more professional.

Covering a range of issues such as camera white balance and RAW, as well as examining some of the physics of colour, Richard Lackey has once again delivered an excellent article that will help you understand colour temperature, so that “you will always be ready to balance your camera even in situations where you have no control over lighting at all.”


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