So, how much will it cost?

Unfortunately, simple questions often have complex answers. So whether you choose Waiting 2B Scene to produce your content – or you choose another capable provider – allow me to break down the usual costs of video production so you can have a good idea of how to budget, regardless.

Experience
Costs can range from $20 an hour for a fresh university graduate, to $300 for a top-tier video producer. On average, most video production companies come in at around the $90-$250 an hour mark, and that will be for shooting, editing and directing. They will have experience under their belt and will deliver professional results.

Editing and Graphics
Editing is an integral part of the production process. A professional editor will create mood, feeling and substance. If you require a video to move your audience, an experienced editor will cost $65-$220 an hour. Simple graphics are usually included in this price, but if you require complex 3D graphics work or animation, the costs can be $120-$350 an hour.

Actors
In some instances, you need a recognisable face for your brand. For example, you can use a company team member to present in front of the camera or perhaps a colleague or friend. These options can help keep costs down. However, if you need a professional actor/presenter, you can expect anything from $60 – $600 an hour, depending on demand and union fees. And hey, if you want Russell Crowe, it will probably cost you a cheeky couple of million.

Camera
While camera quality is essential, it’s only as good as the operator’s. So you could put a $60,000 ARRI in the hands of a university graduate and get a sub-par final product.

Cameras range from $2500 DLSR cameras, $10,000 fully featured 4K cameras, and $25,000 RED cameras and above. Some production companies will have their own kit; others will hire in what is needed. Consider how you will deliver the video to your audience to decide on camera quality. Hiring in an extremely high-end camera is unnecessary if you want to present your video on YouTube or your website.

Equipment
Speaking of hiring kits, the cost of equipment can vary enormously. Will you need a crane? A Dolly? A gimbal? Two lights or 15? A production company will give you a good idea of what you’ll need during initial conversations with them based on your ideas for the project. Equipment can run anywhere from $50 – $500 an hour for ‘regular’ equipment (i.e., not the stuff used to make the latest Superbowl commercial).

There is much more to consider: but the simple answer to this complex question is that you will get what you pay for. That is why I encourage you to shop and find a good balance between cost and quality. At Waiting 2B Scene, I have developed a series of business packages that I know – for most of my clients – sit in that sweet spot of cost and quality.